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University of East London | Visual Arts Cluster 

Visual Identity


Visual Identity and Branding of the current 
University of East London “Visual Arts Cluster”.

Brand Identity
Branding

First Prize Award

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Rimani

Brand Identity


Brand Identity of an Italian deli of organically sourced products, celebrating slow moments amid East London’s rush.

Brand Identity
Branding
Art Direction
Packaging Design
Print Making Process
Editorial Design
Photography
Production

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Rivertown Brewing

Brand Identity


Re-branding, market re-positioning, and advertising campaign for the Hertfordshire brewing brand.

Brand Identity Evaluation
Branding
Advertising Campaign


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Nonna Pasta | Video Advertisement 

Art Direction


A video advertisement that showcases the brand identity of a fresh pasta brand. 
The advertisement features an Italian Nonna as the main character and chore of the brand.

Art Direction
Brand Identity
Videography
Production

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Caratteri di Roma

Editorial


“Caratteri di Roma” | “Characters of Rome” centres on the role of typography in shaping user expectations in Rome’s neighbourhoods explored through a technical sub-question about “Typography” and two lyrical sub-questions; “Psychogeography” and “High-street Revival”.

Research Analysis
Photography
Editorial Design
Academic Publication

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Uprising

Editorial


Magazine supplement design & art direction for:

“In a World without prizes or perks- and often parts- Havana’s Skaters”.

Essay by Eric Nusbaum
Photography by Adam Wiseman


Editorial Design
Camilla is a London-based graphic designer specialising in branding and visual identity.
She seamlessly integrates photography into her creative process and constantly endeavours to infuse her design thinking with a fresh, authentic, and nostalgic perspective.
Her overarching objective is to establish a profound connection with her audience by meticulously attending to typographical details, which play a crucial role in conveying the semantic connotations of each project. 
In collaborative settings, Camilla leads the artistic direction and makes creative decisions. 
As a brand designer, she perceives a vital connection between individuals and their geographical surroundings. 

She believes that the environment plays a crucial role in shaping their experiences. 
Her surroundings inspire her profoundly, a sentiment rooted in her initial attraction to graphic design, which was sparked by captivating billboards, advertising campaigns, fly-posters, and anything that could have an exciting detail, no matter if it was strictly graphic-related. 

Her art direction is highly nostalgic and focused on making the ordinary detail appear extraordinary by focusing on the client’s most attached emotions and backgrounds.
Drawing from her experience in branding and revitalising visual identities, she is committed to creating customised visual identities that resonate with each client.
Contacts
camilla_srn@icloud.com

camilla_srn

Camilla Serini
ABOUT
©Camilla Serini 2024