She seamlessly integrates photography into her creative process and constantly endeavours to infuse her design thinking with a fresh, authentic, and nostalgic perspective.
Her overarching objective is to establish a profound connection with her audience by meticulously attending to typographical details, which play a crucial role in conveying the semantic connotations of each project.
In collaborative settings, Camilla leads the artistic direction and makes creative decisions.
As a brand designer, she perceives a vital connection between individuals and their geographical surroundings.
She believes that the environment plays a crucial role in shaping their experiences.
Her surroundings inspire her profoundly, a sentiment rooted in her initial attraction to graphic design, which was sparked by captivating billboards, advertising campaigns, fly-posters, and anything that could have an exciting detail, no matter if it was strictly graphic-related.
Her art direction is highly nostalgic and focused on making the ordinary detail appear extraordinary by focusing on the client’s most attached emotions and backgrounds.
Drawing from her experience in branding and revitalising visual identities, she is committed to creating customised visual identities that resonate with each client.